| Peattie, Susan and Peattie, Kenneth John 2012. The social marketing mix - a critical review. In: Hastings, Gerard, Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing, London: Sage, pp. 155-166. |
| Item Type: | Book Section |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Business (Including Economics) Sustainable Places Research Institute (PLACES) |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
| Publisher: | Sage |
| ISBN: | 9781849201889 |
| Related URLs: | |
| Last Modified: | 04 Jun 2017 03:44 |
| URI: | http://orca.cf.ac.uk/id/eprint/25726 |
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