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Something Approaching Science? Cluster Analysis Procedures in the CRM era

Nairn, Agnes and Bottomley, Paul Andrew 2003. Something Approaching Science? Cluster Analysis Procedures in the CRM era. International Journal of Market Research 45 (2) , pp. 241-261.

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Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
ISSN: 1470-7853
Last Modified: 04 Jun 2017 01:46
URI: http://orca.cf.ac.uk/id/eprint/2573

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