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Blinded by science: the managerial consequences of inadequately validated cluster analysis solutions

Bottomley, Paul Andrew and Nairn, A 2004. Blinded by science: the managerial consequences of inadequately validated cluster analysis solutions. International Journal of Market Research 46 (2) , pp. 171-187.

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Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
ISSN: 14707853
Last Modified: 04 Jun 2017 01:46
URI: http://orca.cf.ac.uk/id/eprint/2574

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