Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

The interactive effects of colors and products on perceptions of brand logo appropriateness

Bottomley, Paul Andrew and Doyle, John R. 2006. The interactive effects of colors and products on perceptions of brand logo appropriateness. Marketing Theory 6 (1) , pp. 63-84. 10.1177/1470593106061263

Full text not available from this repository.
Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
ISSN: 14705931
Last Modified: 04 Jun 2017 01:46
URI: http://orca.cf.ac.uk/id/eprint/2579

Citation Data

Cited 102 times in Google Scholar. View in Google Scholar

Cited 98 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item