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A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade

Yousafzai, Shumaila 2011. A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade. Presented at: 10th International Marketing Trends Conference, Paris, France, 20-22 January 2011.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Uncontrolled Keywords: marketing ; strategy
Last Modified: 04 Jun 2017 03:45
URI: http://orca.cf.ac.uk/id/eprint/26142

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