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Cluster analysis: An example analysis on personality and dysfunctional customer behaviour

Beynon, Malcolm James ORCID: https://orcid.org/0000-0002-5757-270X and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2013. Cluster analysis: An example analysis on personality and dysfunctional customer behaviour. Moutinho, Luiz and Huarng, Kun-Huang, eds. Quantitative Modelling in Marketing and Management, London: World Scientific, pp. 359-378. (10.1142/9789814407724_0014)

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Publisher: World Scientific
ISBN: 9789814407717
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Last Modified: 20 Oct 2022 07:49
URI: https://orca.cardiff.ac.uk/id/eprint/26512

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