Cluster analysis: An example analysis on personality and dysfunctional customer behaviour

Beynon, Malcolm James and Daunt, Kate 2013. Cluster analysis: An example analysis on personality and dysfunctional customer behaviour. In: Moutinho, Luiz and Huarng, Kun-Huang eds. Quantitative Modelling in Marketing and Management, London: World Scientific, pp. 359-378. (10.1142/9789814407724_0014)

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Publisher:	World Scientific
ISBN:	9789814407717
Related URLs:	Publisher
Last Modified:	04 Jun 2017 03:47
URI:	http://orca.cf.ac.uk/id/eprint/26512

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