James, Victoria Kate and Foxall, Gordon Robert
2003.
The behavioral ecology of brand choice: How and what do consumers maximize?
Psychology and Marketing
20
(9)
, pp. 811-836.
10.1002/mar.10098
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Article
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Date Type: |
Publication |
Status: |
Published |
Schools: |
Business (Including Economics) |
ISSN: |
15206793 |
Last Modified: |
04 Jun 2017 01:47 |
URI: |
http://orca.cf.ac.uk/id/eprint/2695 |
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