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The behavioral ecology of brand choice: How and what do consumers maximize?

James, Victoria Kate and Foxall, Gordon Robert 2003. The behavioral ecology of brand choice: How and what do consumers maximize? Psychology and Marketing 20 (9) , pp. 811-836. 10.1002/mar.10098

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Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
ISSN: 15206793
Last Modified: 04 Jun 2017 01:47
URI: http://orca.cf.ac.uk/id/eprint/2695

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