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Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms

Morgan, Robert E and Chimhanzi, J 2005. Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms. Journal of Business Research 58 (6) , pp. 787-796. 10.1016/j.jbusres.2003.11.003

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Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
ISSN: 01482963
Last Modified: 04 Jun 2017 01:47
URI: http://orca.cf.ac.uk/id/eprint/2701

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