Morgan, Robert E and Chimhanzi, J 2005. Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms. Journal of Business Research 58 (6) , pp. 787-796. 10.1016/j.jbusres.2003.11.003 |
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
ISSN: | 01482963 |
Last Modified: | 04 Jun 2017 01:47 |
URI: | http://orca.cf.ac.uk/id/eprint/2701 |
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