Morgan, Robert E and Chimhanzi, J
2005.
Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms.
Journal of Business Research
58
(6)
, pp. 787-796.
10.1016/j.jbusres.2003.11.003
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Article
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Date Type: |
Publication |
Status: |
Published |
Schools: |
Business (Including Economics) |
ISSN: |
01482963 |
Last Modified: |
04 Jun 2017 01:47 |
URI: |
http://orca.cf.ac.uk/id/eprint/2701 |
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