Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Exploring strategic positioning in the UK charitable sector: emerging evidence from charitable organizations that provide public services

Chew, Celine and Osborne, Stephen P. 2007. Exploring strategic positioning in the UK charitable sector: emerging evidence from charitable organizations that provide public services. British Journal of Management 10.1111/j.1467-8551.2007.00554.x

Full text not available from this repository.

Abstract

The UK voluntary sector operates in an arguably enabling policy context. Yet, other external environmental influences have posed major challenges for charitable organizations within the wider voluntary sector. This paper aims to rectify the current lack of empirical research on how charitable organizations have responded in terms of their strategic positioning to the changing external operating environment and policy context. It both explores the positioning strategies adopted by two contrasting British charities that deliver public services in different ways, and investigates the factors that have influenced their choice of positioning strategies. The cases studied extend our knowledge of strategic positioning in organizations other than commercial (for-profit) ones. The findings provide new evidence that charities have begun to strategically position themselves in response to both internal organizational factors and external environmental influences. Emerging lessons from the experiences of the case study organizations provide guidance to charity managers in planning and implementing strategic positioning in their organizations. The findings also underscore the need to develop theoretical and conceptual management models specific to non-profit organizations, such as charities.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Wiley-Blackwell
ISSN: 1045-3172
Related URLs:
Last Modified: 19 Mar 2016 22:05
URI: http://orca.cf.ac.uk/id/eprint/2749

Citation Data

Cited 33 times in Google Scholar. View in Google Scholar

Cited 25 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item