Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

The Stock market effects of the sale of live broadcasting rights for English Premiership Football

Gannon, John, Evans, Kevin Philip and Goddard, John 2006. The Stock market effects of the sale of live broadcasting rights for English Premiership Football. Journal of Sports Economics 7 (2) , pp. 168-186. 10.1177/1527002504271351

Full text not available from this repository.

Abstract

An analysis is reported of the short-term effects of the announcements in 1996 and 2000 of the winning bids for the live English Premiership television broadcasting rights on the share prices of British Sky Broadcasting (BSkyB) and several football clubs. Over time, the commercial fortunes of football and broadcasting have become increasingly intertwined. Meanwhile, a number of leading clubs have acquired stock exchange listings. The reaction of BSkyB investors to the 1996 announcement was neutral; however, among the football clubs the reaction was favorable. BSkyB investors viewed the 2000 announcement more positively, while the football clubs' share price reaction was muted.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Uncontrolled Keywords: English Premiership football; event study; TV broadcasting rights
ISSN: 1527-0025
Last Modified: 04 Jun 2017 01:48
URI: http://orca.cf.ac.uk/id/eprint/2808

Citation Data

Cited 19 times in Google Scholar. View in Google Scholar

Cited 8 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item