Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

The psychology of attitudes and attitude change

Maio, Gregory Richard and Haddock, Geoffrey 2010. The psychology of attitudes and attitude change. SAGE Social Psychology Program, London: Sage.

Full text not available from this repository.

Abstract

People spontaneously evaluate things. We form opinions on topics such as war and climate change, on other people such as our work colleagues and celebrities, and on behaviours such as sexual activity and waste recycling. At times, these attitudes can be the focus of bitter debate, and as humans we naturally crave to understand attitudes and how to change them. In four sections and 11 chapters, Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. The first section looks at what attitudes are and why they are important. The second section examines the ability of attitudes to predict behaviour. From there, the authors consider how attitudes are formed and changed. Finally, they present a variety of major issues for understanding internal (such as, neurological) and external (such as, culture) influences on attitude, along with unresolved questions. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lie ahead. The Psychology of Attitudes and Attitude Change is for students in psychology, health psychology, communication, business and political science. It is a core text for courses in the psychology of attitudes, persuasion, and social influence and a key resource for modules in social cognition and introductory social psychology.

Item Type: Book
Book Type: Authored Book
Date Type: Publication
Status: Published
Schools: Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Publisher: Sage
ISBN: 9781412929745
Related URLs:
Last Modified: 04 Jun 2017 04:00
URI: http://orca.cf.ac.uk/id/eprint/30469

Citation Data

Cited 147 times in Google Scholar. View in Google Scholar

Actions (repository staff only)

Edit Item Edit Item