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"We Drink, Therefore We Are": the role of group identification and norms in sustaining and challenging heavy drinking "Culture"

Livingstone, Andrew George, Young, Hollie and Manstead, Antony Stephen Reid 2011. "We Drink, Therefore We Are": the role of group identification and norms in sustaining and challenging heavy drinking "Culture". Group Processes & Intergroup Relations 14 (5) , pp. 637-649. 10.1177/1368430210392399

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Abstract

We consider how ingroup norms, identification and individual attitudes interact when a behaviour (heavy alcohol consumption) is defining of an ingroup identity. We sampled 115 students at a UK university, measuring ingroup identification and attitudes to heavy drinking before manipulating the ingroup drinking norm (moderate vs. heavy). Heavy drinking intentions and tendencies to socially include/exclude two target students—one of whom drank alcohol regularly and one of whom did not—were measured. As predicted, participants with a positive attitude to heavy drinking and who identified strongly with the ingroup reported stronger intentions to drink heavily when the ingroup had a moderate, rather than a heavy drinking norm, indicating resistance to the normative information. A complementary pattern emerged for the social inclusion/exclusion measures. Implications for theory and interventions that focus on group norms are discussed.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
T Technology > TX Home economics
Uncontrolled Keywords: Attitudes ; Group identification ; Group processes ; Heavy drinking ; Norms
Publisher: Sahe
ISSN: 1368-4302
Last Modified: 04 Jun 2017 04:01
URI: http://orca.cf.ac.uk/id/eprint/30954

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