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Consumer psychology in behavioral perspective

Foxall, Gordon Robert 2004. Consumer psychology in behavioral perspective. Beard Books.

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Abstract

What makes people choose the products they buy? Is it advertising, sales promotions, attractive packaging, rewards, reinforcements, word-of-mouth communication or a host of other factors? Written by a leading expert in the area, this well-researched book provides a major new contribution to our understanding of consumer decision-making, as valid today as it was when first written in 1990. Here for the first time the uses of behaviorism receive a thorough, critical appraisal as compared with other models of consumer choice. The outcome is a new model, the Behavior Perspective Model, which elucidates and clarifies the nature of purchase, consumption, and marketing.

Item Type: Book
Book Type: Authored Book
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HM Sociology
Publisher: Beard Books
ISBN: 9781587982408
Last Modified: 04 Jun 2017 04:04
URI: http://orca.cf.ac.uk/id/eprint/32257

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