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Associative priming in faces: semantic relatedness or simple co-occurrence?

Vladeanu, Matei Catalin, Lewis, Michael Bevan and Ellis, Hadyn Douglas 2006. Associative priming in faces: semantic relatedness or simple co-occurrence? Memory & Cognition 34 (5) , pp. 1091-1101. 10.3758/BF03193255

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In two experiments, we explored the effects of co-occurrence and semantic relationships in the associative priming of faces. In Experiment 1, pairs of computer-generated human faces were presented simultaneously (i.e., they co-occurred) with no associated semantic information attached to them. A significant facilitation effect in the subsequent recognition of these paired faces (priming) was observed. Thus, repeatedly presenting faces together while keeping semantic information to a minimum appears to be enough to produce associative priming. In Experiment 2, the computer-generated faces were associated with semantic information and again presented ipairs. Priming effects arising from co-occurrence and semantic relatedness were observed. The results from these experiments show that semantic relatedness is not the sole cause of the association between faces; co-occurrence plays a crucial role too. This conclusion has significant implications for the current computational models of face processing.

Item Type: Article
Status: Published
Schools: Psychology
Publisher: Psychonomic Society
ISSN: 0090-502X
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Last Modified: 23 Oct 2017 13:40

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