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Information cues roles in product evaluations: the case of the UK cosmetics market

Jamal, Ahmad, Khan, Mohammed Sajid and Tsesmetzi, Matoula Stamatia 2012. Information cues roles in product evaluations: the case of the UK cosmetics market. Journal of Strategic Marketing 20 (3) , pp. 249-265. 10.1080/0965254X.2011.643919

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Abstract

Prior research has considered antecedents of perceived quality and loyalty without consideration of information cues. This study investigates the effect of information cues in the female cosmetics market. Data collected from 193 female cosmetics users identifies significant antecedents and outcomes concluding that product packaging and brand innovativeness are major contributors to consumer evaluations of perceived quality, loyalty and word-of-mouth intentions. Frequency of use and of purchase moderates the effects of product packaging and brand innovativeness. The paper discusses the implications for brand owners and suggests that product packaging evaluations and brand innovativeness require closer attention as information cues to match consumer profiles in target markets. The study is the first of its kind within the cosmetics market.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Uncontrolled Keywords: Product packaging; brand innovativeness; perceived quality; loyalty; word-of-mouth intentions; cosmetics.
Publisher: Routledge
ISSN: 0965-254X
Related URLs:
Last Modified: 04 Jun 2017 04:09
URI: http://orca.cf.ac.uk/id/eprint/33621

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