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Social capital in Japanese-Western alliances: understanding cultural effects

Slater, Stephanie and Robson, Matthew J. 2012. Social capital in Japanese-Western alliances: understanding cultural effects. International Marketing Review 29 (1) , pp. 6-23. 10.1108/02651331211201525

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Purpose – The purpose of this paper is to explain the culture-driven role and effects of social capital in Japanese-Western alliances. The authors move beyond narrow conceptualizations of relationship bonding (i.e. positive socio-psychological aspects such as trust and commitment) to explore the broader role of social capital (e.g. in destructive act recovery processes) in such alliances. Design/methodology/approach – The conceptual paper adopts a theory development approach. Findings – The authors advance a process model and propositions that explain the way social capital networks and processes influence relationship-based contracting and performance outcomes in alliances with the Japanese. Research limitations/implications – The study assists international marketers in their efforts to overcome cultural barriers to success in Japanese-Western alliance relationships. Practical implications – It can be argued that erosion of Japanese business culture potentially clouds the picture for implementing governance through social capital. The study furnishes managers with an understanding of how to take the cultural context of the partnership into account to build appropriate and productive social capital with Japanese partners. Originality/value – The study is novel in addressing the issue of how to implement relational bonding mechanisms in complex cultural situations. As a result of cultural erosion, different types of Japanese partner, eroded versus traditional, may require different alliance screening and management strategies.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: G Geography. Anthropology. Recreation > GN Anthropology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HM Sociology
Uncontrolled Keywords: Destructive acts ; International business ; Japan; National cultures ; Partnership ; Social capital ; Strategic alliances
Publisher: Emerald
ISSN: 0265-1335
Related URLs:
Last Modified: 04 Jun 2017 04:10

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