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Consumer behavior analysis and social marketing

Foxall, Gordon Robert 2002. Consumer behavior analysis and social marketing. In: Bartels, Gerard C. and Nelissen, Will J. A. eds. Marketing for Sustainability: Towards Transactional Policy-Making, Amsterdam: IOS Press, pp. 304-320.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Uncontrolled Keywords: Information sciences ; Public administration
Publisher: IOS Press
ISBN: 9781586032043
Related URLs:
Last Modified: 04 Jun 2017 04:11
URI: http://orca.cf.ac.uk/id/eprint/34210

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