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Computer-mediated leadership: Deficits, hypercharisma, and the hidden power of social identity

Fischer, O. and Manstead, Antony Stephen Reid 2004. Computer-mediated leadership: Deficits, hypercharisma, and the hidden power of social identity. Zeitschrift für Personalforschung [German Journal of Research in Human Resource Management] 18 (3) , pp. 306-328.

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This paper sketches a theory of computer-mediated leadership, drawing on research on computer-mediated communication (CMC) and leadership. The forecast it makes for computer-mediated forms of leadership is mixed. Leadership interactions that focus on the personal and dyadic level are predicted to be deficient under conditions of CMC as compared with face-to-face interaction. Two notable exceptions are identified. If message or task equivocality is low, CMC can be more efficient than face-toface interaction. The second exception concerns attributions of charisma: For leaders who present themselves skilfully and strategically in CMC, followers’ impressions are hypothesised to become accentuated or ‘hypercharismatic’. The above effects are all hypothesised to occur under conditions of high salience of the personal identities of both leader and follower. If, however, the leader and follower belong to the same salient and positively evaluated group, the effects of CMC are hypothesised to be positive. These effects are a direct result of integrating the SIDE-theory of computermediated communication and Hogg’s social identity theory of leadership.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Uncontrolled Keywords: Computer-mediated Leadership, Computer-mediated Communication (CMC), E-leadership, Social Identity Theory, Hypercharisma
Additional Information: Pdf uploaded in accordance with publisher's policy at (accessed 27/02/2014).
Publisher: Hampp Verlag
ISSN: 0179-6437
Related URLs:
Date of First Compliant Deposit: 30 March 2016
Last Modified: 04 Jun 2017 04:12

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