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Rankings, ratings, and the measurement of values: evidence for the superior validity of ratings

Maio, Gregory Richard, Roese, Neal J., Seligman, Clive and Katz, Albert 1996. Rankings, ratings, and the measurement of values: evidence for the superior validity of ratings. Basic and Applied Social Psychology 18 (2) , pp. 171-181. 10.1207/s15324834basp1802_4

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Abstract

Many value researchers have assumed that rankings of values are more valid than ratings of values because rankings force participants to differentiate more incisively between similarly regarded values (e.g., Rokeach & Ball-Rokeach, 1989). This hypothesis was examined by comparing the predictive validity of value rankings with value ratings on a within-subject basis. To assess predictive validity, participants (a) ranked and rated the importance of 42 values, (b) indicated their attitudes toward 30 controversial issues, and (c) judged the ethical acceptability of 74 behaviors. Eighteen pairs of conceptually related values and attitudes were identified a priori, and the correlations between the conceptually related values and attitudes were determined using rankings and ratings of values. In addition, correlations between the value of honesty and judgements of 18 dishonest behaviors were determined using rankings and ratings of honesty. Thus, a total of 36 value associations were examined. Using a tertile split, participants were divided into groups based on the number of values rated differently, and the 36 correlations were determined for each group. Results indicated that ratings tended to evidence greater validity than rankings within moderate- and low-differentiating participants. In addition, the validity of ratings was greater than rankings overall.

Item Type: Article
Status: Published
Schools: Psychology
Publisher: Taylor & Francis
ISSN: 0197-3533
Last Modified: 28 Jun 2019 03:06
URI: http://orca.cf.ac.uk/id/eprint/34726

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