Sustainable marketing: marketing re-thought, re-mixed and re-tooled

Peattie, Kenneth John 2007. Sustainable marketing: marketing re-thought, re-mixed and re-tooled. In: Saren, Michael, Maclaran, Pauline, Goulding, Christina, Elliott, Richard, Shankar, Avi and Caterall, Miriam eds. Critical Marketing: Defining the Field, Amsterdam: Butterworth-Heinmann, pp. 193-210.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Publisher:	Butterworth-Heinmann
ISBN:	9780750680660
Last Modified:	04 Jun 2017 04:17
URI:	http://orca.cf.ac.uk/id/eprint/35940

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