| Peattie, Susan and Peattie, Kenneth John 2003. Sales promotion. In: Baker, Michael J. ed. The Marketing Book (5th ed.), Oxford: Butterworth-Heinemann, pp. 458-484. |
| Item Type: | Book Section |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Business (Including Economics) Sustainable Places Research Institute (PLACES) |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Publisher: | Butterworth-Heinemann |
| ISBN: | 9780750655361 |
| Last Modified: | 04 Jun 2017 04:19 |
| URI: | http://orca.cf.ac.uk/id/eprint/36916 |
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