Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Enacting engagement online: framing social media use for the museum

Kidd, Jenny 2011. Enacting engagement online: framing social media use for the museum. Information Technology & People 24 (1) , pp. 64-77. 10.1108/09593841111109422

PDF - Accepted Post-Print Version
Download (862kB) | Preview


Purpose – The purpose of this paper is to highlight and reflect on the increased use of social media in the museums sector in the UK and beyond. It seeks to explore the challenges of utilising such media for institutions steeped in discourses of authority, authenticity and materiality. Design/methodology/approach – Arguments are illustrated using examples of practice and policy from across the museums sector, and are informed by critical theory. In particular, Erving Goffman's frame analysis is used as a means for understanding and articulating the current use of social media by museums. Findings – There is currently a gulf between the possibilities presented by social media, and their use by many museums. This leads to forms of frame misalignment, which can be intensely problematic. It is crucial that museums increase their understanding of the frames within which such activity is being encouraged and experienced. Research limitations/implications – The paper does not offer a comprehensive mapping of social media use by museums at the current time. Rather, it uses notable examples to foreground a number of concerns for exploration through further research. Originality/value – The paper calls into question the naturalised discourse surrounding social media use in the museums sector. It calls for a re-appraisal and re-framing of such activity so that it might more genuinely and satisfactorily match the claims that are being made for and about it.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Journalism, Media and Culture
Subjects: D History General and Old World > D History (General)
G Geography. Anthropology. Recreation > GR Folklore
G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords: Culture, Heritage, Information media, Museums, United Kingdom
Publisher: Emerald
ISSN: 0959-3845
Date of First Compliant Deposit: 30 March 2016
Last Modified: 05 Jun 2017 03:35

Citation Data

Cited 67 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics