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Comparing products using data envelopment analysis

Doyle, John R. and Green, R. H. 1991. Comparing products using data envelopment analysis. OMEGA - The International Journal of Management Science 19 (6) , pp. 631-638. 10.1016/0305-0483(91)90012-I

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Using an application of linear programming known as Data Envelopment Analysis (DEA), a method is described to compare products which vary in excellence along a number of dimensions, and for each of which there might be a number of associated “costs”. The method is illustrated by comparing published benchmarks of 37 computer printers. Potential uses of a DEA analysis of products might be: to assist corporate buyers who may need to reconcile a diversity of present and future uses in one standardised purchase; in competitor analysis; in determining unexplored market niches; and as a normative model of product excellence against which product purchasing behaviour could be compared.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
Uncontrolled Keywords: DEA; data envelopment analysis; product comparison; efficiency
Publisher: Elsevier
ISSN: 0305-0483
Last Modified: 04 Jun 2017 04:22

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