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Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand. (Report)

Yan, Ji, Foxall, Gordon Robert and Doyle, John R. 2012. Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand. (Report). The Psychological Record

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Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HF Commerce
Publisher: Denison University
ISSN: 0033-2933
Last Modified: 04 Jun 2017 04:22
URI: http://orca.cf.ac.uk/id/eprint/37824

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