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Patterns of reinforcement and the essential value of brands: II. Evaluation of a model of consumer choice. (Report)

Yan, Ji, Foxall, Gordon Robert and Doyle, John R. 2012. Patterns of reinforcement and the essential value of brands: II. Evaluation of a model of consumer choice. (Report). The Psychological Record

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Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HF Commerce
Publisher: Denison University
ISSN: 0033-2933
Last Modified: 04 Jun 2017 04:22
URI: http://orca.cf.ac.uk/id/eprint/37825

Cited 3 times in Web of Science. View in Web of Science.

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