Willmott, Hugh 2011. Considering the "Bigger Picture": Branding in Processes of Financialization and Market Capitalization. In: Brannan, M. J., Parsons, E. and Priola, V. eds. Branded Lives: The Production and Consumption of Meaning at Work, Cheltenham: Edward Elgar, pp. 17-34. |
Item Type: | Book Section |
---|---|
Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > HF Commerce |
Publisher: | Edward Elgar |
ISBN: | 9781849800921 |
Related URLs: | |
Last Modified: | 04 Jun 2017 04:23 |
URI: | http://orca.cf.ac.uk/id/eprint/38132 |
Actions (repository staff only)
![]() |
Edit Item |