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Considering the "Bigger Picture": Branding in Processes of Financialization and Market Capitalization

Willmott, Hugh 2011. Considering the "Bigger Picture": Branding in Processes of Financialization and Market Capitalization. In: Brannan, M. J., Parsons, E. and Priola, V. eds. Branded Lives: The Production and Consumption of Meaning at Work, Cheltenham: Edward Elgar, pp. 17-34.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
Publisher: Edward Elgar
ISBN: 9781849800921
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Last Modified: 04 Jun 2017 04:23
URI: http://orca.cf.ac.uk/id/eprint/38132

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