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Emotion and environment: a test of the behavioural perspective model in a Latin American context

Yani-De-Soriano, Marie Mirella, Foxall, Gordon Robert and Pearson, Gordon J. 2002. Emotion and environment: a test of the behavioural perspective model in a Latin American context. Journal of Consumer Behaviour 2 (2) , pp. 138-154. 10.1002/cb.96

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Abstract

An evaluation of the Behavioural Perspective Model of consumer choice based on predictions derived from Mehrabian and Russell's theory of emotional responses to environmental stimuli, is reported. The study required 254 Venezuelan consumers to rate descriptions of consumer situations based on the situational categories identified by the model in terms of pleasure, arousal and dominance, and also according to behavioural variables relating, for example, to preference for spending time in the situation and desire to affiliate. Discriminant analysis of the responses supports the model as a predictive device, and both corroborates and extends findings from a study of English consumers. Implications are drawn for consumer theory and research.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HM Sociology
Uncontrolled Keywords: Affective response; emotionality; behavioural perspective; Venezuela; consumer behaviour
Publisher: Wiley Blackwell
ISSN: 1472-0817
Last Modified: 04 Jun 2017 04:28
URI: http://orca.cf.ac.uk/id/eprint/39541

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