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Consumer behaviour analysis and consumer brand choice

Foxall, Gordon, James, V. K., Oliveira-Castro, J. M. and Schrezenmaier, T. 2007. Consumer behaviour analysis and consumer brand choice. Management Online Review

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Abstract

This is the SECOND of TWO linked articles on consumer behavioural analysis dealing with the Behavioural Perspective Model, which locates consumer behaviour at the intersection of the consumer’s learning history and the consumer situation. As an example of research inspired by the Model, this article presents investigations into consumers’ patterns of brand choice, showing how brand repertoires are formed and how brands are selected within those repertoires.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
Uncontrolled Keywords: Consumer behaviour analysis, Behavioural Perspective Model, Brand choice, Brand repertoires
Publisher: Oxford Management Publishing
ISSN: 1996-3300
Last Modified: 04 Jun 2017 04:28
URI: http://orca.cf.ac.uk/id/eprint/39691

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