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In-store customer behaviour in the fashion sector: some emerging methodological and theoretical directions

Newman, Andrew J. and Foxall, Gordon Robert 2003. In-store customer behaviour in the fashion sector: some emerging methodological and theoretical directions. International Journal of Retail & Distribution Management 31 (11) , pp. 591-600. 10.1108/09590550310503311

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Abstract

Store layouts are important determinants of behaviour. A review of the academic and commercial literature suggests that the methodological and theoretical approaches have provided methods and approaches that are difficult for practitioners to adopt. This paper offers a robust theoretical approach (the behavioural perspective model) and new innovative methodology that significantly advances the way retailers can plan and measure store layouts, with a view to optimising store performance. Using computer-aided observation, customers may be tracked and their behaviour analysed in the context of consumer situations and contingencies. Implications for retail management, theory and practice are discussed within the context of fashion shopper situations.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Uncontrolled Keywords: In-store layout; Consumer behaviour; Customer profiling; Retail management
Publisher: Emerald
ISSN: 0959-0552
Last Modified: 04 Jun 2017 04:30
URI: http://orca.cf.ac.uk/id/eprint/40111

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