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Managing Market-Oriented Change in Public and Private Sectors

McNulty, Terry, Whipp, Richard, Whittington, Richard and Kitchener, Martin James 1992. Managing Market-Oriented Change in Public and Private Sectors. Management Research News 15 (5/6) , pp. 36-37. 10.1108/eb028230

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Abstract

Attention to the realities of developing a market orientation has increased as managers endeavour to cope with the increasingly competitive contexts within which they operate. This paper considers, at the levels of organisation and individual, the transformation process within the industrial Research and Development and National Health Service sectors.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Publisher: Emerald
ISSN: 0140-9174
Last Modified: 10 Oct 2017 14:49
URI: http://orca.cf.ac.uk/id/eprint/40461

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