Beetles, Andrea Clare and Harris, Lloyd C. 2004. Advertising and literary criticism: An exploratory study of reader response. Presented at: Academy of Marketing Conference 2004, Cheltenham, UK, 6-9 July 2004. |
Item Type: | Conference or Workshop Item (Paper) |
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Date Type: | Completion |
Status: | Unpublished |
Schools: | Business (Including Economics) |
Subjects: | P Language and Literature > PN Literature (General) > PN0080 Criticism |
Last Modified: | 31 Jan 2020 05:40 |
URI: | http://orca.cf.ac.uk/id/eprint/41212 |
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