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Advertising and literary criticism: An exploratory study of reader response

Beetles, Andrea Clare and Harris, Lloyd C. 2004. Advertising and literary criticism: An exploratory study of reader response. Presented at: Academy of Marketing Conference 2004, Cheltenham, UK, 6-9 July 2004.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: P Language and Literature > PN Literature (General) > PN0080 Criticism
Last Modified: 13 Oct 2017 22:00
URI: http://orca.cf.ac.uk/id/eprint/41212

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