Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Segmenting the secondhand book sector's core customers using demographic, psychographic and benefits

Lloyd-Jones, Annabel and Beynon-Davies, Paul 2007. Segmenting the secondhand book sector's core customers using demographic, psychographic and benefits. The International Journal of the Book 4 (1) , pp. 131-138.

Full text not available from this repository.

Abstract

This paper shows how, in order to maintain and enhance existing customer relationships to sustain competitive advantage, booksellers require an understanding of their core demographic, psychographic and benefit customer segmentation.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
Uncontrolled Keywords: Secondhand Book Trade; SMEs and eBusiness; eBusiness; eMarketing; eTourism
ISSN: 1447-9516
Related URLs:
Last Modified: 04 Jun 2017 04:36
URI: http://orca.cf.ac.uk/id/eprint/41482

Actions (repository staff only)

Edit Item Edit Item