Lloyd-Jones, Annabel and Beynon-Davies, Paul 2007. Segmenting the secondhand book sector's core customers using demographic, psychographic and benefits. The International Journal of the Book 4 (1) , pp. 131-138. |
Abstract
This paper shows how, in order to maintain and enhance existing customer relationships to sustain competitive advantage, booksellers require an understanding of their core demographic, psychographic and benefit customer segmentation.
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > HF Commerce |
Uncontrolled Keywords: | Secondhand Book Trade; SMEs and eBusiness; eBusiness; eMarketing; eTourism |
ISSN: | 1447-9516 |
Related URLs: | |
Last Modified: | 04 Jun 2017 04:36 |
URI: | http://orca.cf.ac.uk/id/eprint/41482 |
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