Foxall, Gordon Robert 2003. The behavior analysis of consumer choice: An introduction to the special issue. Journal of Economic Psychology 24 (5) , pp. 581-588. 10.1016/S0167-4870(03)00002-3 |
Abstract
Consumer behavior analysis combines theories and findings from marketing science, consumer research, and behavior analysis/behavioral economics. Research in this field covers the whole gamut of experimental and quasi-experimental designs from traditional laboratory formulations to more open investigations of consumer behavior in simulated and natural environments. A problem that arises is that of interpreting real-world consumer behavior in terms of experimental and survey research. This special issue contains papers that examine consumer choice over a range of laboratory and naturalistic settings, which demonstrates the progress that is being made in this new sub-discipline and exemplifies the variety of interpretations of consumer choice it makes available.
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
Uncontrolled Keywords: | Behavioral economics; Behavior analysis; Consumer choice; Marketing |
Publisher: | Elsevier |
ISSN: | 0167-4870 |
Last Modified: | 04 Jun 2017 04:38 |
URI: | http://orca.cf.ac.uk/id/eprint/42148 |
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