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Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective

Hughes, Paul, Morgan, Robert E., Kouropalatis, Yiannis and Hughes, Mathew 2007. Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007. Published in: Dixon, Andrea and Machleit, Karen eds. 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association, pp. 337-338.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Publisher: American Marketing Association
ISBN: 0877573247
Last Modified: 17 Jun 2017 07:11
URI: http://orca.cf.ac.uk/id/eprint/42182

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