Choosing our words carefully: the need for a new dialect of social marketing

Peattie, Kenneth John and Peattie, Susan 2007. Choosing our words carefully: the need for a new dialect of social marketing. Presented at: 2nd National Social Marketing Conference, Oxford, UK, 24-25 September 2007.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Last Modified:	04 Jun 2017 04:39
URI:	http://orca.cf.ac.uk/id/eprint/42246

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