Peattie, Kenneth John and Peattie, Susan 2007. Choosing our words carefully: the need for a new dialect of social marketing. Presented at: 2nd National Social Marketing Conference, Oxford, UK, 24-25 September 2007. |
Item Type: | Conference or Workshop Item (Paper) |
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Date Type: | Completion |
Status: | Unpublished |
Schools: | Business (Including Economics) Sustainable Places Research Institute (PLACES) |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
Last Modified: | 04 Jun 2017 04:39 |
URI: | http://orca.cf.ac.uk/id/eprint/42246 |
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