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Consumer trust in FMCG sales promotions

Peattie, Susan and Peattie, Kenneth John 2002. Consumer trust in FMCG sales promotions. Presented at: 9th Recent Advances in Retailing & Services Science Conference, Heidelberg, Germany, 16-19 August 2002. Book of Abstracts: 9th Recent Advances in Retailing & Services Science Conference: August 16-19, 2002, Heidelberg, Germany. European Institute of Retailing and Services Studies (EIRASS), p. 77.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Publisher: European Institute of Retailing and Services Studies (EIRASS)
ISBN: 9789068141382
Last Modified: 04 Jun 2017 04:39
URI: http://orca.cf.ac.uk/id/eprint/42270

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