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Focal supplier opportunism in retailer category management

Morgan, Neil A., Kaleka, Anna and Gooner, Richard A. 2005. Focal supplier opportunism in retailer category management. Presented at: 2005 American Marketing Association (AMA) Winter Educators’ Conference, San Antonio, TX, USA., 11-14 February 2005. Published in: Seiders, Kathleen and Voss, Glenn B. eds. 2005 AMA Winter Educators’ Conference: Marketing Theory and Applications, San Antonio, TX, USA, 1-14 February 2005. Chicago, IL, USA: American Marketing Association, pp. 32-33.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Publisher: American Marketing Association
ISBN: 087757314X
Last Modified: 04 Jun 2017 04:39
URI: http://orca.cf.ac.uk/id/eprint/42441

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