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Developing fair trade markets: A new opportunity for social marketing?

Peattie, Kenneth John and Golding, Kirsty 2005. Developing fair trade markets: A new opportunity for social marketing? Presented at: 2005 American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, CA, USA, 29 July - 1 August 2005. Published in: Walker, Beth A. and Houston, Mark B. eds. 2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, San Francisco, CA, USA, 29 July - 1 August 2005. Chicago, IL, USA: American Marketing Association, pp. 358-359.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: H Social Sciences > H Social Sciences (General)
Publisher: American Marketing Association
ISBN: 0877573174
Last Modified: 04 Jun 2017 04:39
URI: http://orca.cf.ac.uk/id/eprint/42481

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