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Lessons from a creative culture

Andriopoulos, Constantine and Gotsi, Manto 2010. Lessons from a creative culture. Design Management Journal (Former Series) 13 (2) , pp. 57-63. 10.1111/j.1948-7169.2002.tb00309.x

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Lunar Design has a talent for translating innovative thinking into successful business strategies. In their research, Constantine Andriopoulos and Manto Gotsi identify four principles that support this impressive track record: a collaborative approach to management; a no-fear work environment; an emphasis on moving beyond the comfort zone; and a practice that celebrates individuality and encourages diversity.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Publisher: Wiley-Blackwell
ISSN: 1045-7194
Last Modified: 13 Jan 2018 20:55

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