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Testing the relationship between dimensions of commitment and marketing strategy implementation effectiveness: the mid-level managers' perspective

Thorpe, Eleri and Morgan, R. M. 2003. Testing the relationship between dimensions of commitment and marketing strategy implementation effectiveness: the mid-level managers' perspective. Presented at: Strategic Management Society Annual International Conference, Baltimore, MD, USA, 9-12 Nov 2003.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Last Modified: 04 Jun 2017 05:09
URI: http://orca.cf.ac.uk/id/eprint/49012

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