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Formal governance in co-marketing alliances: conceptualization and assessment of factor structure

Toon, Mark, Robson, Matthew John, Skarmeas, Dionysis and Morgan, Robert E. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor structure. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Last Modified: 13 Apr 2019 21:42
URI: http://orca.cf.ac.uk/id/eprint/49209

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