Chimhanzi, Jaqueline and Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 2002. Explanations from the marketing/HR dyad for market competitiveness: A perspective on marketing strategy implementation effectiveness and market performance in service firms. Presented at: AMA (Winter) Educators' Conference, Austin, TX, USA, Feb 22-25 2002. AMA Winter Educators Conference. AMA Winter Educators Conference. American Marketing Association, pp. 66-67. |
Item Type: | Conference or Workshop Item (Paper) |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor |
Publisher: | American Marketing Association |
ISBN: | 0877572992 |
Last Modified: | 24 Oct 2022 11:51 |
URI: | https://orca.cardiff.ac.uk/id/eprint/49552 |
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