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Explanations from the marketing/HR dyad for market competitiveness: A perspective on marketing strategy implementation effectiveness and market performance in service firms

Chimhanzi, Jaqueline and Morgan, Robert E 2002. Explanations from the marketing/HR dyad for market competitiveness: A perspective on marketing strategy implementation effectiveness and market performance in service firms. Presented at: AMA (Winter) Educators' Conference, Austin, TX, USA, Feb 22-25 2002. AMA Winter Educators Conference. American Marketing Association, pp. 66-67.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Publisher: American Marketing Association
ISBN: 0877572992
Last Modified: 04 Jun 2017 05:12
URI: http://orca.cf.ac.uk/id/eprint/49552

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