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The paradox between marketing knowledge transfer and strategic alliance success

Morgan, Robert E. and Kutwaroo, Gopal 2004. The paradox between marketing knowledge transfer and strategic alliance success. Presented at: American Marketing Association (Winter) Educators' Conference, Scottsdale, AZ, USA, 6-9 February 2004.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Last Modified: 04 Jun 2017 05:12
URI: http://orca.cf.ac.uk/id/eprint/49652

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