Morgan, Robert E. and Kutwaroo, Gopal 2004. The paradox between marketing knowledge transfer and strategic alliance success. Presented at: American Marketing Association (Winter) Educators' Conference, Scottsdale, AZ, USA, 6-9 February 2004. |
Item Type: | Conference or Workshop Item (Paper) |
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Date Type: | Completion |
Status: | Unpublished |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > H Social Sciences (General) |
Last Modified: | 04 Jun 2017 05:12 |
URI: | http://orca.cf.ac.uk/id/eprint/49652 |
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