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The why of buying Nike: Findings of a causal analytic study

Morgan, Robert, Magin, S. D., Huber, Frank and Herrmann, Andreas 2003. The why of buying Nike: Findings of a causal analytic study. Presented at: Academy of Marketing Science Conference: Creating and Delivering Value in Marketing: Worldwide Perspectives on a Value-Centric Orientation, Washington, DC, USA, 28-31 May 2003.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Last Modified: 04 Jun 2017 05:12
URI: http://orca.cf.ac.uk/id/eprint/49653

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