Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Sense of place: The importance for destination branding

Campelo, Adriana, Aitken, Robert, Thyne, Maree and Gnoth, Juergen 2014. Sense of place: The importance for destination branding. Journal of Travel Research 53 (2) , pp. 154-166. 10.1177/0047287513496474

Full text not available from this repository.

Abstract

Given that brand meanings are socially constructed and culturally dependent, we advocate that a destination branding strategy should begin by understanding what constitutes sense of place as experienced by local residents. The constructs of time, ancestry, landscape, and community were identified as determinants for the sense of place by inhabitants of the Chatham Islands of New Zealand. These constructs comprise meanings that influence the habitus and define sense of place. This article contributes to our understanding of place by providing a sense of place model to support scholarship in destination and place branding. Destination branding activity ought to be significantly influenced by an in-depth appreciation of the sense of place for those whose place it is. Our emergent model emphasizes the importance of understanding sense of place and positioning the people of the place at the centre of a branding strategy for the development of an effective destination brand.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords: sense of place; destination brand; place brand; habitus
Publisher: SAGE Publications
ISSN: 0047-2875
Last Modified: 25 Feb 2019 16:29
URI: http://orca.cf.ac.uk/id/eprint/50194

Citation Data

Cited 251 times in Google Scholar. View in Google Scholar

Cited 93 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item