Marketing the impossible: what can marketing do to promote responsible consumption?

Peattie, Kenneth John 2006. Marketing the impossible: what can marketing do to promote responsible consumption? Presented at: Greening of Industry Network Conference, Cardiff, UK, 2-6 July 2006.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > HF Commerce
Last Modified:	04 Jun 2017 05:18
URI:	http://orca.cf.ac.uk/id/eprint/50564

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