Peattie, Kenneth John 2002. Strategies to increase levels of trust and participation amongst shoppers in cause related marketing. Presented at: Second Annual Nonprofit Social and Arts Marketing Colloquium, London, UK, September 2002. |
Item Type: | Conference or Workshop Item (Paper) |
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Date Type: | Completion |
Status: | Unpublished |
Schools: | Business (Including Economics) Sustainable Places Research Institute (PLACES) |
Subjects: | H Social Sciences > HF Commerce |
Last Modified: | 04 Jun 2017 05:19 |
URI: | http://orca.cf.ac.uk/id/eprint/50816 |
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