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Strategies to increase levels of trust and participation amongst shoppers in cause related marketing

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2002. Strategies to increase levels of trust and participation amongst shoppers in cause related marketing. Presented at: Second Annual Nonprofit Social and Arts Marketing Colloquium, London, UK, September 2002.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: H Social Sciences > HF Commerce
Last Modified: 24 Oct 2022 12:11
URI: https://orca.cardiff.ac.uk/id/eprint/50816

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