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The market entry challenge for ethical brands: The case of ONE water

Peattie, Susan, Peattie, Kenneth John and Jose, P. 2007. The market entry challenge for ethical brands: The case of ONE water. Presented at: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: B Philosophy. Psychology. Religion > BJ Ethics
H Social Sciences > HF Commerce
Last Modified: 04 Jun 2017 05:19
URI: http://orca.cf.ac.uk/id/eprint/50818

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