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Brands: between rhetoric and reality

Wells, Peter Erskine 2004. Brands: between rhetoric and reality. World Vehicle Market Analyst 4 , pp. 16-19.

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Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Publisher: Financial Times
ISSN: 1467-3787
Last Modified: 04 Jun 2017 05:28
URI: http://orca.cf.ac.uk/id/eprint/51532

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